A little interview with House and Home Magazine, Ireland
"Home|Lust Concept Store was founded in 2015 to provide homewares and furniture that are both unique and affordable. Founded and run by multiple-award-winning interiors blogger and journalist Diana Valentine, Home|Lust Concept Store is a small Dublin-based business that offers a hand-picked selection of timeless and versatile design and home decor pieces for the discerning customer, as well as property styling and staging services.
Diana wanted to create a shoppable home-decorating experience where people can do more than just purchase products - she wanted a virtual space where people can explore design options, see products featured in real home spaces, and where they can make inspired decor choices.
Though she favours Scandi style, she leans more towards what she calls 'laid-back luxury' rather than cold, sparse inspired design. The Home|Lust products are sourced around clean lines, appealing hues and a versatile, timeless quality, and Diana believes you need to live with a space before picking those big pieces. "While it may feel daunting, a blank canvas is something to be relished. Start with finding your own favourite style and develop your own decor style according to your family's needs and use of the individual spaces in the house," she says. "Create an atmosphere using layering and accessories and let the room fulfil its purpose."
Choosing furniture and decor that don't suit the atmosphere of the space is the biggest mistake she sees. "Designing and decorating a house is a marathon, not a sprint. Allow yourself time with your new home, observe the lighting patterns, the quirks and corners of the different rooms, really pay attention to how you live and discover what you want from your home. Don't follow trends blindly; and do choose the right type, shape and size of furniture for your space, according to your real needs and space specifications," she advises.
Home|Lust Concept Store